The St. Moritz Snow Polo World Cup is the pinnacle of luxury sporting events. Held annually in the breathtaking Swiss Alps, it’s a prestigious gathering that attracts aristocrats, business magnates, and socialites from around the globe. This unique event combines the sophistication of traditional polo with the dramatic setting of a frozen lake, offering a glimpse into the world of old-money traditions and high society leisure. The required ice thickness has been met on the frozen lake, and now preparations are underway for the event held on Friday, January 24th– 26th .
These are the teams for this years event:
- World Polo League
- The Kusnacht Practice
- Flexjet
- Taos
- Mackage
- Azerbaijan – Land of Fire

A Brief History of the St. Moritz Snow Polo World Cup
The Snow Polo World Cup was founded in 1985 by Reto Gaudenzi, who sought to bring the ancient sport of polo to the snow-covered landscapes of Switzerland. What began as a daring idea quickly evolved into a world-class event and the only high-goal tournament played on snow.
Held on the frozen Lake St. Moritz, the tournament is a testament to the ingenuity and elegance of the sport. The surface of the lake is transformed into a pristine polo field, complete with grandstands and hospitality tents. Despite the icy conditions, the horses and players deliver a performance of strength, skill, and strategy that has captivated audiences for nearly four decades.
Who Attends the St. Moritz Snow Polo World Cup?
The St. Moritz Snow Polo World Cup is a magnet for the global elite. The guest list often includes:
- Royalty: Members of European royal families are frequently spotted in the stands.
- Billionaires: Business moguls, including Russian oligarchs, Middle Eastern sheikhs, and European aristocrats, make this event a key date on their social calendars.
- Celebrities: High-profile names from the worlds of fashion, film, and music are drawn to the glamour and exclusivity of the tournament.
- Polo Players: Renowned players such as Nacho Figueras and Adolfo Cambiaso have participated in the tournament, further elevating its prestige.
St. Moritz: The Perfect Setting for Old Money Elegance
Nestled in the Engadin Valley of Switzerland, St. Moritz is synonymous with luxury and old-money charm. Known for its world-class ski resorts, five-star hotels, and exclusive boutiques, the town has been a playground for the wealthy since the late 19th century.
Visitors to the Snow Polo World Cup can indulge in the full St. Moritz experience, including:
- The iconic Badrutt’s Palace Hotel
- Michelin-starred dining experiences
- High-end shopping on Via Serlas
- Après-ski events and private parties
St. Moritz’s status as a winter haven for the elite makes it the perfect backdrop for this glamorous event.
The Social Scene: Beyond the Polo Field
One of the main draws of the St. Moritz Snow Polo World Cup is its social scene. The event is as much about networking and socializing as it is about the sport. Guests are treated to:
- Lavish VIP tents with gourmet catering
- Exclusive after-parties hosted by luxury brands
- Charity galas attended by high-profile philanthropists
The polo village becomes a hub of activity, with brands showcasing their latest collections, from Swiss watches to luxury cars.
Why the St. Moritz Snow Polo World Cup Is a Must-Attend Event
For those who move in old-money circles or aspire to, the St. Moritz Snow Polo World Cup is a bucket-list event. It’s not just about watching a polo match; it’s about experiencing a lifestyle rooted in tradition, luxury, and exclusivity.
Tips for Attending the St. Moritz Snow Polo World Cup
Planning to attend? Here are a few tips to ensure you make the most of your experience:
- Book accommodations early. Hotels in St. Moritz fill up fast during the tournament.
Here are a few of our favorites:
- Badrutt’s Palace
- Carlton Hotel St. Moritz
- Hotel Grace La Margna St. Moritz
- Hotel Steffani
- Hotel Schweizerhoft

- Dress for the occasion. Think classic alpine chic: fur-lined coats, tailored ski wear, and elegant accessories.
- Secure VIP access. To fully experience the event, aim to get VIP tickets, which include access to exclusive areas and hospitality tents.
- Explore St. Moritz. Make time to enjoy the skiing, shopping, and dining that the town offers.
Final Thoughts: Experience the Height of Old-Money Glamour
The St. Moritz Snow Polo World Cup is more than just a polo tournament; it’s a celebration of old-money values, tradition, and elegance. Attending this event offers a unique opportunity to step into a world where discreet wealth meets timeless sophistication.
If you’re intrigued by the allure of old money and high society, make sure to put the St. Moritz Snow Polo World Cup on your radar. Whether you attend in person or simply dream of the glamour from afar, it’s a symbol of a lifestyle that continues to captivate the imagination.
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